How to get cited by AI

Getting mentioned in AI answers is not magic. It comes down to being a clear, well-referenced source for the questions people actually ask.

1. Find the questions people ask in your category

Start with real questions a buyer would type into ChatGPT or Perplexity, not just keywords.

2. Write pages that answer those questions directly

Use the question itself as a heading. Answer in the first paragraph. Keep sentences short.

3. Make your content easy to extract

Clear H1 and H2 headings, short paragraphs and bullet lists, plain HTML, and structured data where relevant.

4. Earn third-party mentions

AI assistants weight what other sites say about you. Get listed in roundups, comparisons, and independent reviews.

5. Track and iterate

CiteWatch tracks which questions trigger your brand, which trigger competitors, and how that changes week by week.